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Mobiles interacting with (previously) non-networked media

Thursday, May 25th, 2006

How do you get information from a poster, a billboard, a product on a shelf or a tree to your mobile phone? Well, here are some ways:

Bluecasting: Viacom Outdoors launched a bluecasting campaign for Channel 4’s Four Docs program (I’ve spoken about this before). There is also a company called Hypertag offering the same service.
Software to […]

Posted in Technology | 4 Comments »

Txt2Buy, Txt2Give, Txt2Know

Tuesday, April 18th, 2006

 

Earlier this month, PayPal launched PayPal Mobile (only available in Canada, US & the UK..grrrr). The service connects your phone to your PayPal account, making you able to purchase from your phone. Advertisements on posters, on websites, in magazines with the icon of Txt2Buy prompt you to enter a code and SMS it to PayPal. Whammo, […]

Posted in Uncategorized, Cross-Media Design, Technology | No Comments »