Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop

Video from the IAB Leadership Forum on UGC: How Storytelling Has Changed

At the IAB Leadership Forum on User-Generated Content and Social Networking held on June 4th in New York, Tom Troja (VP of Marketing for Pajamas Media) had this to say about how storytelling changes in the UGC context.

Tie-In Writers and the Mono-Medium Logic Problem

One of the reasons for the paradigmatic change to cross-media world-creation is the emergence of transliterate creators. These creators are not just fans of a range of artforms, are not only versed in a range of artforms, they are versed (or developing a literacy) in the combination of a range ...

Finally! A Comprehensive ARG Report from the PMs

Although I mentioned this in my last update of ARG Stats (of which there is more to come), I felt the report deserved highlighting. In 2007 Hazel Grian was awarded a place in the Arts Council England Interact programme, Diffraction: Diffraction, the pilot title of Arts Council England Interact programme, offered placements ...

Possibilities of “transmedia” storytelling

I always like to see ideas people come up with, particularly writers, when they first stumble across the notion of "transmedia storytelling". Here is one nice one by "Kara" (I really wish bloggers would not conceal their identity -- grrr): What if Charles Dickens' character of Estella was not someone you met when ...

Web & Mobile & Book integration: “Joel and Cat Set the Story Straight”

Penguin Australia have launched a new book for the 13+ market: Joel and Cat Set the Story Straight. Written by Nick Earls and Rebecca Sparrow, the story is described as follows: Joel and Cat Set the Story Straight is two weeks in the life of Joel Hedges and Cat Davis. Joel ...

My address to the Australian Publishing Industry

As I mentioned previously, last month I gave a talk at the Australian Literature Board's Publishing the Story of the Future. Although it is very cringe-worthy to me (I'm not my usual lively self and I'm reading a script), I've decided to share my slides and the video. The slides are actually best viewed at a bigger ...

The Lessons of Convergence: Journalist’s Perspective

In the latest issue (Aug 07) of what has been my favourite newsletter for years, The Convergence Newsletter,  the executive editor of the publication Augie Grant has an article about the lessons he learnt from the convergence research he's been doing.  Grant and colleagues have been working on two forthcoming books, ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop