Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Nice quote

  "A blank page is God's way of showing you how hard it is to be God." – Anonymous

Joost: “world’s first online global tv distribution platform”

I mentioned The Venice Project here early last month, a mysterious online TV platform that is in beta. Well, now they've changed their name and have announced a major partnership with Viacom: Today we're announcing a major partnership with Viacom. Which will bring programming and lots of channels from Viacom's key ...

How about that title?

Because there are so many different terms out there describing the same thing, and many that don't but are employed by others to do so anyway, I decided to bundle the greatest hits together in this one title: cross/trans/multi-platform/media storytelling/entertainment Although they each mean different things to different people, the fact is they ...

IGDA ARG SIG Whitepaper Released!!

Wohoo! It is here! The International Game Developers Association Alternate Reality Game Special Interest Group Whitepaper ( * whew * ) has been released! Here is Adam Martin's announcement from the ARG SIG listserv: After eight months of hard work and hundreds of revisions I'm delighted to announce that the 2006 ...

InWorld Conference: come on in!

Apologies for the late notice, but there has been an amazing week of events happening in Second Life. The New Media Consortium has been holding a 12 day Impact of Digital Media Symposium. The pic you see is an event I attended last night for the MacArthur Foundation press conference ...

Something for the Teachers…

This sound file was passed onto me by a colleague (Kronos you legend) in SecondLife. It's for all the teachers out there (who have, of course, all been students)... [mp3]

Upcoming Paper for AOIR

I forgot to tell you about a paper I'll be delivering at the Association of Internet Researchers Conference: Internet Research 7.0: Internet Convergences in Brisbane late September this year. The paper is titled: How the Internet is Holding the Centre of the Narrative Universe, and the abstract is online. The Internet is an ...

My Company Website: Star of Dena

Well, I've finally done it. I've moved all info about myself to a single location, my company website: Star of Dena. It was getting a bit too ridiculous updating my details in so many locations, AND I wanted to practice what I preach. I've created a pivot point, a page ...

A Couple of My Talks, Online

I gave a talk last week on Finding and Attracting Audiences to film & TV producers at the Australian Film, Television and Radio School Centre for Screen Business, Melbourne. I was briefed to give a talk on how producers can make themselves findable, basically, how producers advertise to reach through ...

Txt2Buy, Txt2Give, Txt2Know

  Earlier this month, PayPal launched PayPal Mobile (only available in Canada, US & the UK..grrrr). The service connects your phone to your PayPal account, making you able to purchase from your phone. Advertisements on posters, on websites, in magazines with the icon of Txt2Buy prompt you to enter a code and ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop