Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Finally! A Comprehensive ARG Report from the PMs

Although I mentioned this in my last update of ARG Stats (of which there is more to come), I felt the report deserved highlighting. In 2007 Hazel Grian was awarded a place in the Arts Council England Interact programme, Diffraction: Diffraction, the pilot title of Arts Council England Interact programme, offered placements ...

SXSW Alternate Reality Games transcript online

Dan Hon, COO of Mind Candy has put the transcript of the 2007 SXSW conference panel: ARG! The Attack of the Alternate Reality Games transcript online. It is a fantastic talk that addresses alot of questions people have about ARGs and marketing and emerging trends. I've cherrypicked some quotes that stand out for me.

Major Study on Brands in Second Life

I just discovered through Ilya's post a study of the Perception of the Presence of Brands in Second Life by CB News in partnership with Repères Second Life. It is an excellent study because it gives some spot on advice about brands in SL but also because it provides a snapshot of ...

Hitwise on Cross-Media Bundling

Sandra Hanchard, analyst for Hitwise Asia Pacific, responded to my post about cross-media bundling by offering some stats on what areas of entertainment are most searched for on the Net. The idea being that those with the greatest amount of interest on the Net shows that people are actively looking for ...

Chinese Youth Culture Blog

Tricia Wang -- a Ph.D. candidate in Sociology at University of California, San Diego -- blogs about 'the nexus of Chinese Youth culture, Media, Technology and Information within a global context' at YouMeiTi. China, she reported recently, has 830 million phone users and 132 million people online. Tricia ...

You Tube Trends Analysis #2

Continuing on from his last one, Asi Sharabi has published his second report on You Tube.

MySpace Movie and YouTube stats

I recently posted about a great MySpace parody/homage: MySpace: The Movie. Well, I just listened to a podcast of Inside the Net, where Steve Chen the CTO of YouTube was interviewed. He gave the following stats: MySpace The Movie had 5 million views within 1 week of being uploaded on YouTube; MySpace The ...

2005 ELSPA UK Gaming Report

The 2005 ELSPA UK Interactive Entertainment Industry Report is available now at their website [pdf]. It covers console, mobile, on-line (to some degree) and causal gaming. I found their section on why people don't play games the most interesting. Particularly this quote: Gaming is a lifestyle pursuit which is in competition ...

Simultaneous Media Usage Update

I've provided an overview of the different studies that have been conducted into how people are using multiple media. An update from BigResearch and their SIMM study is online [pdf]. From their email release dated 15th June: Last week in Shanghai, BIGresearch for the 3rd consecutive year presented its breakthrough media ...

Quick Stats: Top 10 Social Networking Sites

On May 11 Nielsen//NetRatings released their press release on the top social networking sites for the US [pdf]. “Social networking sites are the reality television of the Internet,” said Jon Gibs, senior director of media, Nielsen//NetRatings. Top 10 Social Networking Sites for April 2006 (U.S., Home and Work) 1. MySpace 2. Blogger 3. Classmates Online 4. ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop