Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...

Trebor Scholz’s History of the Social Web

After my post about Danah Boyd's exploration of the history of social network sites, Trebor Scholz has developed his own. It is pretty comprehensive: This is a cross-cultural, critical history of social life on the Internet. It captures technical, cultural, and political events that influenced the evolution of computer-assisted person-to-person communication ...

Transmedia Conference: Futures of Entertainment 2

Last November, the MIT Comparative Media Studies Department and Convergence Culture Consortium ran the Futures of Entertainment conference. Details of last years conference with podcasts are online. Registration for the next one, to be held on the 16-17th November at Cambridge, has opened. The event is described as follows: The logics of convergence culture are ...

New Transmedia Blog: “The Extratextuals”

Ivan Askwith, Jonathan Gray, and Derek Johnson have started a group blog called The Extratextuals, which they explain in their birth post as: This is a blog about the media. However, with other blogs on television, film, and the media in general, we wanted to carve out a specific niche. So our ...

Axel Brun’s presentation on ‘Produsage’

One of the presentations I really enjoyed at perthDAC 2007 (which I reviewed here) was Axel Brun's 'The Future is User-Led'. In particular, I appreciated his 'common characteristics' of Blogs, Wikipedia and Second Life. Here is his ppt: The full paper is online [PDF] and detail about the book this paper ...

Reflections on perthDAC 2007 & BEAP

I attended and presented at my first Digital Arts and Culture conference at the perthDAC 2007 held 15-18 September (though I co-wrote a paper for the 2005 DAC). The 2007 programme is on the site, but the full proceedings will be available online soon. In the meantime, I thought I'd share ...

Actually seeing Monique, Jak, Jane, Jill & Lisbeth

Although not everyone realises it, I am actually based in Australia. I spend alot of time online checking out what is happening around the world. The Net is great for this, but at the same time I hardly ever get to meet my colleages in person. This year I've travelled ...

I’m off to Perth: DAC & FTI

Tomorrow I'll flying to Perth: Perth DAC: The Future of Digital Media Culture: The Future of Digital Media Culture In the early 1990s, the very term digital was new and novel. However, it has taken only fifteen years for e-mail, the Internet, mobile phones, the power of searchable databases, games, film and TV ...

Brands as Solar Systems

Through Adam Crowe's delicious I found this great ppt from Brand Zeal about their 'solar system' approach to 'brand mapping': I loved seeing this because the solar system or astronomical approach is exactly how I visual storyworlds and brands. I've been working on a model for this for a few years now, ...

MIT “transmedia” and “convergence” thesis are online!

For the past year or so these hard-working and clever individuals have been working towards their Masters at MIT's Comparative Media Studies Department. They've been developing their theories on TV, videogames, digital media, animation, museums, transmedia and convergence and now they're online: IVAN ASKWITH TV 2.0: Turning Television into an Engagement Medium ALEC AUSTIN Expectations ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop