Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...

“Multi-Platform Storytelling” according to Tejpaul Bhatia

Tejpaul Bhatia, the founder of Tej Media Networks & senior manager of international business strategy for ESPN New Media, was recently interviewed on Kevin Roberts site SISOMO about "multi-platform storytelling". Multi-platform story-telling requires story-teller’s to think on multiple levels and in multiple dimensions. The audience is no longer in one place and no ...

“Transmedia Story Creation” postgrad subject @ University of Central Florida

This is definitely a time of monocle popping for me. I have just discovered a course dedicated to 'transmedia story creation'. It is a core postgraduate subject in the Visual Language and Interactive Media MFA in Digital Media at the University of Central Florida. Dr Rudy McDaniel runs the course, which is described in ...

CFP: 3rd International Conference on Automated Production of Cross Media Content for Multi-channel Distribution

Whew! What a title. AXMEDIS looks interesting. The conference is being held on the 28-30th November at the Universitat Politècnica de Catalunya in Barcelona, Spain. In the Internet as well as in the digital era, cross-media production and distribution represent key developments and innovations that are fostered by emergent technologies to ensure better value ...

Cross-Media Bundling Example 1: Virtual and Print Books

Recently I posted about the concept of 'cross-media bundling'. Basically, a consumer pays one fee for one story or game in multiple formats. Industry seems to be focused on 'unbundling' or disaggregation (being able to buy components), which is important, but there is another emerging trend I believe. The cross-media ...

Hitwise on Cross-Media Bundling

Sandra Hanchard, analyst for Hitwise Asia Pacific, responded to my post about cross-media bundling by offering some stats on what areas of entertainment are most searched for on the Net. The idea being that those with the greatest amount of interest on the Net shows that people are actively looking for ...

AOIR Report

I am very glad I went to Association of Internet Researchers Conference Internet Convergences and presented there because I got to meet the people behind many blogs I read, find out about some neat cross-media research going on and got information about my own research out there. In fact, I'm very ...

CME = 360 Content = Entertainment Everywhere!

Thanks to the heads-up from Gary, an interesting new* term and industry approach to cross-media entertainment/cross-platform content/blah/blah/blah is happening at the MipTV/Milia event: 360 Content. The conference thread is a largely BBC affair on multi-platform content: a Content 360 Digital Pitching Competition. In conjunction with sessions of what the BBC is ...

Video interviews with Top Media Practitioners & Marketers

Jason Romney is a Melb Barrister who is also the founder and CEO of itvworld.com. He attends every new media event that goes on and harpoons the best speakers for a video chat. He shares these interviews for free through iTunes and at his website: netvideo.com.au, in many formats: Quicktime for Mac users Flash ...

Cross-Media Terms

I've created a page on my new wiki with a description of some of the most used terms people use when referring to cross-media. I've tried to explain how they relate and when they don't. It is not a comprehensive list of all the terms and their meanings. It is also not ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop