Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...

Mark Deuze’s book on integrationist approaches in advertising, journalism, film/TV production, and digital games: “Media Work”

Mark Deuze (Indiana University’s Department of Telecommunications in Bloomington, United States, and Professor of Journalism and New Media at Leiden University, The Netherlands) has a new book out: Media Work. The book is described in an interview with Deuze at influx: As a former journalist, I have always taken a special ...

Web & Mobile & Book integration: “Joel and Cat Set the Story Straight”

Penguin Australia have launched a new book for the 13+ market: Joel and Cat Set the Story Straight. Written by Nick Earls and Rebecca Sparrow, the story is described as follows: Joel and Cat Set the Story Straight is two weeks in the life of Joel Hedges and Cat Davis. Joel ...

Fan Fiction to Fanon to…

I'm keen to find out about fan productions that have been officially or unofficially deemed part of the main canon, fanon or at least highly regarded. According to Ms Nitpicker's FanFic Glossary (2002-2006): "Fanon" is a detail about a particular show or character that was created by a fan but has now ...

My address to the Australian Publishing Industry

As I mentioned previously, last month I gave a talk at the Australian Literature Board's Publishing the Story of the Future. Although it is very cringe-worthy to me (I'm not my usual lively self and I'm reading a script), I've decided to share my slides and the video. The slides are actually best viewed at a bigger ...

Authors that Think Outside the Book

A couple of months ago I wrote an article for the Workbook Project: Filmmakers that Think Outside the Film. My latest article in this series is on 'Authors that Think Outside the Book'. Let me know your thoughts. :)

Publishing the Story of the Future

This Tuesday I will be presenting at this event: The Story of the Future project invites you to a one-day seminar exploring a universe in which a book is a game without buttons. Presented by the Literature Board of the Australia Council for the Arts, Publishing: The Story of the Future ...

Vlogging for Book Publishers

In a previous post I mentioned video trailers being made for books: Harper Collins Trailers and the wonderful Vidlit. Now Simon and Schuster have started doing video podcast (a type of vlogging) on books: BookVideos.tv. BookVideos.tv offers compelling video stories that give readers insights into some of the world’s best authors. The ...

Literary ARG!: Raw Shark Texts

A couple of weeks ago I toddled along to the Sydney Writers Festival to see a UK author speak. I wanted to ask Steven Hall about his RawSharkTexts website, which seems a great extension of the storyworld of his novel Raw Shark Texts. The novel -- 'a science fiction, romance, thriller, adventure and mystery' ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop