Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss
October 23rd 2007
Tags: Academia, Advertising, ARG, Audiences, Creative, Cross-Media Courses, Cross-Media Design, Culture, Digital Cinema, Digital Games, Event, Film, Industry, Internet, Locative Arts, Marketing, Media Usage, Mobile, Mobile Content, Music, Narrative, Participatory Design, Performance, Pervasive Gaming, Print, Radio, Real World, Repurposing, Research, Stage, Technology, TV, UGC, Virtual Worlds, Writing

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Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 3rd 2007
Tags: Audiences, Creative, Cross-Media Design, Culture, Industry, Marketing, Narrative, TV, Writing

2 Comments

Tie-In Writers and the Mono-Medium Logic Problem

One of the reasons for the paradigmatic change to cross-media world-creation is the emergence of transliterate creators. These creators are not just fans of a range of artforms, are not only versed in a range of artforms, they are versed (or developing a literacy) in the combination of a range ...
September 25th 2007
Tags: ARG, Audiences, Creative, Cross-Media Design, Culture, Digital Cinema, Event, Film, Industry, Mobile, Narrative, Performance

3 Comments

“Interactive Cinema Performances”

There is a new wave of cinema experiences emerging that points to the revival of the cinema event. Contrasting interactive film (which can be experienced by one person and the interaction is limited to a DVD or remote input), these cinema events require audiences to participate in some way in an ...
September 25th 2007
Tags: Creative, Industry, Internet, Mobile, Mobile Content, Narrative

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Online & Mobile Comedy Girl Friday launched

Kylie Robertson of Ish Media, the lass behind such interactive dramas Jupiter Green and the website for Joel and Cat Set the Story Straight, has launched her latest offering: Girl Friday. It is available for free via the web and mobile (in Australia). The main website is at www.GirlFriday.tv with videos at ...
September 8th 2007
Tags: Academia, Creative, Locative Arts, Narrative, Real World

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“Distributed Narratives”: “She Loves the Moon” by The Strangers

In 2004, well-known academic Jill Walker Rettberg (who among other things did a great piece a few years ago about the online drama Online Caroline by XPT) published a great paper called Distributed Narrative: Telling Stories Across Networks: A new kind of narrative is emerging from the network: the distributed narrative. Distributed ...
August 31st 2007
Tags: Creative, Industry, Mobile, Narrative, Print, Writing

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Web & Mobile & Book integration: “Joel and Cat Set the Story Straight”

Penguin Australia have launched a new book for the 13+ market: Joel and Cat Set the Story Straight. Written by Nick Earls and Rebecca Sparrow, the story is described as follows: Joel and Cat Set the Story Straight is two weeks in the life of Joel Hedges and Cat Davis. Joel ...
August 10th 2007
Tags: Advertising, ARG, Audiences, Creative, Cross-Media Design, Culture, Digital Games, Event, Film, Industry, Internet, Marketing, Narrative, Print, TV, Virtual Worlds, Writing

2 Comments

My address to the Australian Publishing Industry

As I mentioned previously, last month I gave a talk at the Australian Literature Board's Publishing the Story of the Future. Although it is very cringe-worthy to me (I'm not my usual lively self and I'm reading a script), I've decided to share my slides and the video. The slides are actually best viewed at a bigger ...
August 7th 2007
Tags: ARG, Creative, Cross-Media Design, Industry, Marketing, Narrative, Print, Writing

2 Comments

Authors that Think Outside the Book

A couple of months ago I wrote an article for the Workbook Project: Filmmakers that Think Outside the Film. My latest article in this series is on 'Authors that Think Outside the Book'. Let me know your thoughts. :)
June 5th 2007
Tags: ARG, Creative, Cross-Media Design, Digital Games, Film, Industry, Internet, Marketing, Narrative, UGC, Virtual Worlds

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Filmmakers that Think Outside the Film

Lance Weiler -- an acclaimed director films such as Head Trauma (that I posted about here) and The Last Broadcast -- asked me to write an article about films and cross-media for the Workbook Project (a free resource for content creators). Of course I agreed to! So, I wrote a long article ...
May 24th 2007
Tags: ARG, Audiences, Creative, Cross-Media Design, Culture, Digital Games, Internet, Media Usage, Narrative, Participatory Design, Stats, TV, Writing

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SXSW Alternate Reality Games transcript online

Dan Hon, COO of Mind Candy has put the transcript of the 2007 SXSW conference panel: ARG! The Attack of the Alternate Reality Games transcript online. It is a fantastic talk that addresses alot of questions people have about ARGs and marketing and emerging trends. I've cherrypicked some quotes that stand out for me.

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October 23rd 2007
Tags: Academia, Advertising, ARG, Audiences, Creative, Cross-Media Courses, Cross-Media Design, Culture, Digital Cinema, Digital Games, Event, Film, Industry, Internet, Locative Arts, Marketing, Media Usage, Mobile, Mobile Content, Music, Narrative, Participatory Design, Performance, Pervasive Gaming, Print, Radio, Real World, Repurposing, Research, Stage, Technology, TV, UGC, Virtual Worlds, Writing 2 Comments

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/
October 16th 2007
Tags: Advertising, Creative, Cross-Media Design, Industry, Marketing, TV, Virtual Worlds No Comments

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop

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