Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...

“Interactive Cinema Performances”

There is a new wave of cinema experiences emerging that points to the revival of the cinema event. Contrasting interactive film (which can be experienced by one person and the interaction is limited to a DVD or remote input), these cinema events require audiences to participate in some way in an ...

Online & Mobile Comedy Girl Friday launched

Kylie Robertson of Ish Media, the lass behind such interactive dramas Jupiter Green and the website for Joel and Cat Set the Story Straight, has launched her latest offering: Girl Friday. It is available for free via the web and mobile (in Australia). The main website is at www.GirlFriday.tv with videos at ...

“Voice is an important part of the mobile media mix”

Earlier I've mentioned the technique of having characters call audiences, now Laura Marriott, President of the Mobile Marketing Association, provides a business argument for using voice in mobile campaigns: Voice provides an opportunity to hook the consumer and then possibly have them engage in more advanced services via text, video, Web, etc. Voice ...

National Film Board of Canada’s “Cross Media Challenge”

The National Film Board of Canada (NFB) and the Sheffield International Documentary Festival are pleased to issue a call for proposals for a new cross-media competition called the CROSS-MEDIA CHALLENGE. The CROSS-MEDIA CHALLENGE is a co-production competition for innovative, interactive, socially engaged content with applications for mobile and broadband. It will ...

Now this a great way to experience the potential of cross-media

A few weeks ago I gave a presentation at the Web Standards Group on 'Thinking Outside the Web'. After the talk I was approached by the Workflow Specialist for the Northen Region, Integrated Sales and Marketing of Fuji Xerox Australia, Duane Mackey, who shared with me a project created by Fuji ...

Web & Mobile & Book integration: “Joel and Cat Set the Story Straight”

Penguin Australia have launched a new book for the 13+ market: Joel and Cat Set the Story Straight. Written by Nick Earls and Rebecca Sparrow, the story is described as follows: Joel and Cat Set the Story Straight is two weeks in the life of Joel Hedges and Cat Davis. Joel ...

Some interesting papers on contemporary entertainment

The upcoming London conference, Television Studies Goes Digital, has a few interesting papers: User-Generated Content/Producer-Generated Consumption: How Outsourcing, Crowd-sourcing, and Industrial Identity Theory Fuel Digital TV John T. Caldwell, UCLA  Dislocated Screens: The Place of Television in a Mobile Digital Culture William Boddy, Baruch College, City University of New York Joined up thinking for the ...

Web 2.0 & Mobiles: The Nokia Way

Nokia are about to launch the beta of their foray into the social networking area with Mosh. A user-generated content platform designed specifically for use with any mobile device. Create, upload, collect and share applications (like games, software mashups, videos, blogs, music and photos) all from your mobile. The site is password ...

Update on Mobile Phone Content

My old list of mobile phone content has been getting some attention of late. At the time when I wrote it there were not many sites that featured mobile phone content (particularly creative stuff). More recently, however, there has been a growing interest in the area. Here are some links ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop