Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...

Axel Brun’s presentation on ‘Produsage’

One of the presentations I really enjoyed at perthDAC 2007 (which I reviewed here) was Axel Brun's 'The Future is User-Led'. In particular, I appreciated his 'common characteristics' of Blogs, Wikipedia and Second Life. Here is his ppt: The full paper is online [PDF] and detail about the book this paper ...

Wow! What are Microsoft Thinking?!

After my post about highly regarded fan fiction, it was interesting to note Tony Walsh's post about Microsoft's 'Game Content Usage Rules'. People wanting to create machinima using XBox 360 are warned: You can’t add to the game universe or expand on the story told in the game with “lost chapters” ...

SXSW Alternate Reality Games transcript online

Dan Hon, COO of Mind Candy has put the transcript of the 2007 SXSW conference panel: ARG! The Attack of the Alternate Reality Games transcript online. It is a fantastic talk that addresses alot of questions people have about ARGs and marketing and emerging trends. I've cherrypicked some quotes that stand out for me.

Unpacking a “TransMedia” video

I stumbled across this video by Mickey Gilchrist and Scott Bartlett that is titled "transmedia". The inference, then, is that this video is a collection of transmedia examples. Have a look: [youtube QBusjqW7wRA] Now, in an effort to demythologise what 'transmedia' and 'cross-media' etc is, I'll take the opportunity to unpack the relations ...

Web 2.0: The Machine is Us/ing Us

If you haven't already seen this, check out Assistant Professor Michael Wesch's video on how digital text has changed everything...Web 2.0: The Machine is Us/ing Us  

Hitwise on Cross-Media Bundling

Sandra Hanchard, analyst for Hitwise Asia Pacific, responded to my post about cross-media bundling by offering some stats on what areas of entertainment are most searched for on the Net. The idea being that those with the greatest amount of interest on the Net shows that people are actively looking for ...

Best Transmedia Conference Ever!

I've attended many industry conferences that claim to be addressing the theme of 'cross-media' and 'transmedia'. I've also assessed the schedules of those I haven't attended from afar. I have not seen one that really understands what it is, and so they do not select the right speakers or ask ...

Media 2.Uh-Oh

Andy Kessler, a hedge fund manager, has written this interesting but sceptical account of the state of media: Media 2.Uh-Oh.

My InWorld Lecture and Alternate Reality Interview

On Friday night/Friday morning I presented my first inworld lecture inside the virtual world Second Life. Drawing from my articles in Slate Night Magazine, I spoke about the 'Remediation of the Art Space in SL'. This lecture was part of a special session Anya Ixchel, the editor of Slate Night ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop