Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...

Madison & Vine Revisited

A couple of years ago Scott Donaton, the editor of Advertising Age, published a book called Madison & Vine: Why the Entertainment and Marketing Industries Must Converge to Survive. Scott revisited 'branded entertainment' in a talk he gave recently, which has been published at the Madison & Vine section of Advertising ...

X Timeline

X Timeline is a site that provides a system for anyone to create timelines of any topic, and embed them on another site. There are plenty for entertainment -- in particular properties, technology timelines and so on. This technology makes it easier to share what fans and researchers have been ...

TIGA’s “Cross Media Content Workshop: Working With Games”

Here is the blurb from Develop Mag: TIGA Cross Media Content Conference: 'Working with Games' at Bafta, 195 Piccadilly Tuesday 23rd October, 9.00-5.00 at the London Games Festival. The conference will feature speakers from the games, film, TV, advertising and web areas but the unifying theme will using games and games related skills ...

Jeff Gomez’s “8 Defining Characteristics of Transmedia Production”

A few posts ago I mentioned the new blog, The Extratextuals, and an (at the time) upcoming event . The session was put together by Jeff Gomez:  Jeff Gomez (Moderator), CEO Starlight Runner Entertainment As the host of the seminar, PGA member Jeff will familiarize producers with the history, criteria and relevance ...

BarCampSydney2, unconditional participation, heterarchies, intrapreneurs, digital aboriginals and those who have Got Game

At the beginning of their book, Digital Aboriginal: Radical Business Strategies for a World Without Rules, Mikela and Philip Tarlow set forth their manifesto: We are witnessing the birth of a new generation, described not so much by their age, as by their actions in the world. They are using the freedoms ...

New Transmedia Blog: “The Extratextuals”

Ivan Askwith, Jonathan Gray, and Derek Johnson have started a group blog called The Extratextuals, which they explain in their birth post as: This is a blog about the media. However, with other blogs on television, film, and the media in general, we wanted to carve out a specific niche. So our ...

Epilogue to ‘Creating Alternate Realities’ in Space Time Play

I received my copy of Space Time Play the other day. Wohoo! It is a great looking book with a great mix of short pieces, with some games listed that I haven't heard of before. Cool. There are a few errors, however, in my short article that I missed due ...

Reflections on perthDAC 2007 & BEAP

I attended and presented at my first Digital Arts and Culture conference at the perthDAC 2007 held 15-18 September (though I co-wrote a paper for the 2005 DAC). The 2007 programme is on the site, but the full proceedings will be available online soon. In the meantime, I thought I'd share ...

Space Time Play: “over 140 game experts” talk game spaces

SPACE TIME PLAY. COMPUTER GAMES, ARCHITECTURE AND URBANISM: THE NEXT LEVEL Edited by Friedrich von Borries, Steffen P. Walz and Matthias Böttger In cooperation with Drew Davidson, Heather Kelley, Julian Kücklich“Space Time Play” is a journey through the past, present and potential spaces of computer and video games. Have you ever wondered ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop