Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...

WOW! Radiohead. No, really

I kept forgeting to post about this but just in case there are some of you that not aware of what Radiohead are doing, here it is. Radiohead's latest album, In Rainbows, will be released in December but you can preorder at their website. Rather than just offer the CDs ...

Madison & Vine Revisited

A couple of years ago Scott Donaton, the editor of Advertising Age, published a book called Madison & Vine: Why the Entertainment and Marketing Industries Must Converge to Survive. Scott revisited 'branded entertainment' in a talk he gave recently, which has been published at the Madison & Vine section of Advertising ...

Trebor Scholz’s History of the Social Web

After my post about Danah Boyd's exploration of the history of social network sites, Trebor Scholz has developed his own. It is pretty comprehensive: This is a cross-cultural, critical history of social life on the Internet. It captures technical, cultural, and political events that influenced the evolution of computer-assisted person-to-person communication ...

X Timeline

X Timeline is a site that provides a system for anyone to create timelines of any topic, and embed them on another site. There are plenty for entertainment -- in particular properties, technology timelines and so on. This technology makes it easier to share what fans and researchers have been ...

Urban Screens

Mirjam Struppek has an investigation into the variety of screens available in her Urbans Screens project: URBAN SCREENS is a concept developed by Mirjam Struppek. It investigates how the currently commercial use of outdoor screens can be broadened with cultural content. We address cultural fields as digital media culture, urbanism, architecture ...

BarCampSydney2, unconditional participation, heterarchies, intrapreneurs, digital aboriginals and those who have Got Game

At the beginning of their book, Digital Aboriginal: Radical Business Strategies for a World Without Rules, Mikela and Philip Tarlow set forth their manifesto: We are witnessing the birth of a new generation, described not so much by their age, as by their actions in the world. They are using the freedoms ...

World-Creation Strategy: Characters?

During a discussion about game to film adaptations at a talk I gave recently at the Film and Television Institute in Perth, Graeme Watson commented that part of the success of Tomb Raider could be the prevalence of the character Lara Croft. I think Graeme is dead right, and here ...

“10 Books That Began Your Journey Down the Rabbit-Hole”

"Cadeveo" has posted about "10 Books That Began Your Journey Down the Rabbit-Hole": This one’s for all of the others who reside in any of the hundreds or thousands of disreputable parallel worlds that our more “reasonable,” brethren and sister-en refer to as the domain of those “tin-foil hat types.” For ...

New Transmedia Blog: “The Extratextuals”

Ivan Askwith, Jonathan Gray, and Derek Johnson have started a group blog called The Extratextuals, which they explain in their birth post as: This is a blog about the media. However, with other blogs on television, film, and the media in general, we wanted to carve out a specific niche. So our ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop