Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]

WOW! Radiohead. No, really

I kept forgeting to post about this but just in case there are some of you that not aware of what Radiohead are doing, here it is. Radiohead's latest album, In Rainbows, will be released in December but you can preorder at their website. Rather than just offer the CDs ...

Madison & Vine Revisited

A couple of years ago Scott Donaton, the editor of Advertising Age, published a book called Madison & Vine: Why the Entertainment and Marketing Industries Must Converge to Survive. Scott revisited 'branded entertainment' in a talk he gave recently, which has been published at the Madison & Vine section of Advertising ...

The Creators of Outstanding Online Experiences…

UK-based Hi-ReS! (Handsome information - Radical entertainment Systems), founded in 1999 by Alexandra Jugovic and Florian Schmitt, have been creating amazing award-winning websites for the film, TV, music and marketing industries for a few years now. Some of their sites, like Requiem for a Dream and Donnie Darko, I mention in my ...

Theatre ARG?: 1001

That got your attention. Playwright and screenwriter Jason Grote's new play, 1001, is set to premiere in New York on October 22nd. Jason has done what not many playwrights have done (that I know of -- tell me if not!) and created a fictional newspaper for the play, with links ...

Tulse Luper Journey ends soon

Those who have attended one of my presentations over the last few years will recall Peter Greenaway's multi-platform project: The Tulse Luper Suitcases. One part of this massive work is the online game Tulse Luper Journey. Here is some info about the TLS and the TLJ from the game's site: Tulse Luper is the ...

Monkey Murder mystery

Jak Bouman has posted about the Monkey Murder Mystery which started on Oct 4th: From October 4th, 2007 a real street game, the Monkey Murder Mystery, will start in four Dutch cities. The Monkey Murder Mystery is a local interactive reality game, which gets gamers away from their computer. The gamers ...

X Timeline

X Timeline is a site that provides a system for anyone to create timelines of any topic, and embed them on another site. There are plenty for entertainment -- in particular properties, technology timelines and so on. This technology makes it easier to share what fans and researchers have been ...

Urban Screens

Mirjam Struppek has an investigation into the variety of screens available in her Urbans Screens project: URBAN SCREENS is a concept developed by Mirjam Struppek. It investigates how the currently commercial use of outdoor screens can be broadened with cultural content. We address cultural fields as digital media culture, urbanism, architecture ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop