Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...

New Line Cinema CEOs interview on Charlie Rose

New Line Cinema CEOs Bob Shaye and Michael Lynne were interviewed on the Charlie Rose show. They talk about the importance of franchise sequels being equal to or better each time; online fans and Snakes on a Plane; digital on-demand cinemas; simultaneous release across media; audience testing; gambling on Lord of ...

Trebor Scholz’s History of the Social Web

After my post about Danah Boyd's exploration of the history of social network sites, Trebor Scholz has developed his own. It is pretty comprehensive: This is a cross-cultural, critical history of social life on the Internet. It captures technical, cultural, and political events that influenced the evolution of computer-assisted person-to-person communication ...

X Timeline

X Timeline is a site that provides a system for anyone to create timelines of any topic, and embed them on another site. There are plenty for entertainment -- in particular properties, technology timelines and so on. This technology makes it easier to share what fans and researchers have been ...

Video from the IAB Leadership Forum on UGC: How Storytelling Has Changed

At the IAB Leadership Forum on User-Generated Content and Social Networking held on June 4th in New York, Tom Troja (VP of Marketing for Pajamas Media) had this to say about how storytelling changes in the UGC context.

Adrian Hon’s Google Presentation: How to Make an Alternate Reality Game

On March 5th this year, ARG designer Adrian Hon presented to Google on 'How to Make an Alternate Reality Game, Or, Perplex City: A Look Behind the Scenes'. His abstract:  Alternate Reality Games not only exist on the web - they call you up, invade your TV show and fly helicopters ...

Tie-In Writers and the Mono-Medium Logic Problem

One of the reasons for the paradigmatic change to cross-media world-creation is the emergence of transliterate creators. These creators are not just fans of a range of artforms, are not only versed in a range of artforms, they are versed (or developing a literacy) in the combination of a range ...

Axel Brun’s presentation on ‘Produsage’

One of the presentations I really enjoyed at perthDAC 2007 (which I reviewed here) was Axel Brun's 'The Future is User-Led'. In particular, I appreciated his 'common characteristics' of Blogs, Wikipedia and Second Life. Here is his ppt: The full paper is online [PDF] and detail about the book this paper ...

“Interactive Cinema Performances”

There is a new wave of cinema experiences emerging that points to the revival of the cinema event. Contrasting interactive film (which can be experienced by one person and the interaction is limited to a DVD or remote input), these cinema events require audiences to participate in some way in an ...

National Film Board of Canada’s “Cross Media Challenge”

The National Film Board of Canada (NFB) and the Sheffield International Documentary Festival are pleased to issue a call for proposals for a new cross-media competition called the CROSS-MEDIA CHALLENGE. The CROSS-MEDIA CHALLENGE is a co-production competition for innovative, interactive, socially engaged content with applications for mobile and broadband. It will ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop