Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

8 Things About Me (meme)

I've been tagged by Tama Leaver and tagged by Brad Berens for the '8 Things About Me' meme, two bloggers that I respect, so I'd better deliver! Here is the requisite information I have to provide first: Rules: 1. We have to post these rules before we give you the facts. 2. Players start with ...

I’m really on Time!

After my post about the Time Magazine Person of the Year: You, I've got to add this neat version enabled by Dan Wood. As he says on his blog, the Time's cover, with its use of Mylar to have a mirror-looking monitor, is so 20th century. They really should have ...

Media Industry Astrology for 2007

These posts on Astrology predictions for those working in the media industry were sent to me by my mum. Philip Sedgwick provides guidance to 'Story Developers, Programming Execs and Writers' in part one; and per star-sign guidance for those working in the media industry in part two. Enjoy.

Looking Back and Forward

Some things I did last year: Moved states from Melbourne to Sydney; Transferred my PhD from the University of Melbourne to the University of Sydney; Changed my virtual server provider 3 times; 5 tertiary lectures on cross-media entertainment, serious games, MMORPGs and new media theory for universities across 3 states in Australia; 5 academic presentations ...

Switching Channels

Just to let you all know that I am changing the way I run this blog. I will no-longer be putting my ideas about cross-media design on here. Instead, you can find out about them through the various publications I'll be putting out, through my thesis which will be out in ...

I’m back!

Sorry for the break in transmission folks. My server (which means all my websites and email) was down for 6 days! OMG! It was good actually, I've had the chance to disengage from my blogging and email habits and will be making some changes around here, very soon.

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop