Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

About

In this blog I share my research into ‘cross-media entertainment’. This includes all creative uses of multiple media platforms — whether they are transmedia, franchises, adaptations or repurposing. I’m currently a PhD candidate at the School of Letters, Art and Media, University of Sydney, Australia. I have transferred my PhD from the University of Melbourne. My research investigates changes to storytelling in the age of cross-media production. As for me, I’ve moved all details about me to a single location: www.christydena.com (where else would it be?)

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October 23rd 2007
Tags: Academia, Advertising, ARG, Audiences, Creative, Cross-Media Courses, Cross-Media Design, Culture, Digital Cinema, Digital Games, Event, Film, Industry, Internet, Locative Arts, Marketing, Media Usage, Mobile, Mobile Content, Music, Narrative, Participatory Design, Performance, Pervasive Gaming, Print, Radio, Real World, Repurposing, Research, Stage, Technology, TV, UGC, Virtual Worlds, Writing

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Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV

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Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing

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David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/
October 16th 2007
Tags: Advertising, Creative, Cross-Media Design, Industry, Marketing, TV, Virtual Worlds

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Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing

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Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop

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