Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss
Oct 11th 2007
Tags: Audiences, Digital Cinema, Film, Industry, Internet, Marketing

New Line Cinema CEOs interview on Charlie Rose

New Line Cinema CEOs Bob Shaye and Michael Lynne were interviewed on the Charlie Rose show. They talk about the importance of franchise sequels being equal to or better each time; online fans and Snakes on a Plane; digital on-demand cinemas; simultaneous release across media; audience testing; gambling on Lord of the Rings; merging with Ted Turner and then TimeWarner; the importance of passion…

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