Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Now this a great way to experience the potential of cross-media

A few weeks ago I gave a presentation at the Web Standards Group on 'Thinking Outside the Web'. After the talk I was approached by the Workflow Specialist for the Northen Region, Integrated Sales and Marketing of Fuji Xerox Australia, Duane Mackey, who shared with me a project created by Fuji ...

Networked Art Competition: Mixed Realities Commissions

I was very happy to see this, a multi-place commission: AVENUES OF INVESTIGATION: we are looking for works that (1) bridge multiple realities while maintaining autonomy; (2) engage the user as a participant; (3) include the dynamics of both one-to-one and one-to-many communication within the work; (4) require collaboration between artists, ...

DVD Board Games

At the beginning of my research a few years ago, I analysed the Nightmare video-board game. The new Atmosfear DVD board is still part of my research and so I was thrilled to see an article in the latest GameNews enewsletter on 'Mixed Media Board Games'. In the broader scheme of things, ...

Not-for-Profit theatre company uses the web to draw in patrons

I've spoken with some theatre directors about using the web and communities to draw patrons into their productions but it has fallen on deaf ears. So, I was pleased to see a not-for-profit company making an effort for the production of 'Coast of Uptopia'. The website, includes pictures and videos ...

Web & Mobile & Book integration: “Joel and Cat Set the Story Straight”

Penguin Australia have launched a new book for the 13+ market: Joel and Cat Set the Story Straight. Written by Nick Earls and Rebecca Sparrow, the story is described as follows: Joel and Cat Set the Story Straight is two weeks in the life of Joel Hedges and Cat Davis. Joel ...

MIT “transmedia” and “convergence” thesis are online!

For the past year or so these hard-working and clever individuals have been working towards their Masters at MIT's Comparative Media Studies Department. They've been developing their theories on TV, videogames, digital media, animation, museums, transmedia and convergence and now they're online: IVAN ASKWITH TV 2.0: Turning Television into an Engagement Medium ALEC AUSTIN Expectations ...

Some More ARG Stats

Last year I posted statistics I'd researched on alternate reality games. The list needs some minor editing since some links have moved. But before I do that, I wanted to add some more stats. Let me know if you have others to add to these ARGs or any others. ReGenesis Extended Reality Game II These stats ...

InWorld Event: “Are Virtual Worlds relevant to my Marketing Effort?”

This Wednesday you can attend this event inside of Second Life: "In World" Panel Discussion (Re-run) 29 August @ 9.30am - 10.30am   One of the fastest growing online communities today is the virtual world of Second Life. With more than 6 million users worldwide, many big corporate including IBM, Toyota, Dell, Telstra, Sun ...

“O HAI TV EXECS”…

I'm not one for fear-driven motivation, but this is funny: Picture by Paul Cleghorn at Flickr

Exported Fictional Artefacts> Serenity Ship Papers

Yesterday the Official Serenity Ship Papers went on sale at Quantum Mechanix. The papers are replicas of the authorisation materials used by the fictional characters of Joss Whedon's Firefly/Serenity verse. The Ship Papers set includes 13 full-color sheets of various sizes up to 8-1/2" x 14". Certificates are hand stamped with ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop