Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Thinking Outside the Web

Next Thursday I'll be presenting at the Web Standards Group in Sydney with a talk called 'Thinking Outside the Web: How the Entertainment Industry is Integrating All Media and Why'. Thursday 2nd August @ 7pm Australian Museum 6 College Street Sydney (opposite Hyde Park) Museum Theatre Here is a listing of the previous speakers. Hope to ...

Thursday’s Fictions: Theatre, Book, TV and Second Life

Last Sunday I presented at the Revelations Film Festival in Perth on Second Life art in the panel: 'Second Life & Beyond: Virtual Communities and Making Media in a Digital World'.  During that presentation I mentioned a dance film, Thursday's Fictions, that will be broadcast on the ABC this Sunday @ 3pm, ...

“The Good, the Bad and the Ugly: Being in Second Life”

Sorry about the radio silence here. I'll be back in cyberspace very soon. (big smiley). In the meantime, here is a discussion I'll be participating in at empyre next month, hope you join in:  Join us at -empyre- in August 2007 for: *The Good, the Bad and the Ugly: Being in ...

A Moment with the World, brought to you by Vincent, Don & Robbie

[youtube LxVDVggLqsA] See Robbie Dingo's site for the hi-quality version and the article at NWN for an explanation on how it was done. Thankyou Vincent, Don & Robbie.

Publishing the Story of the Future

This Tuesday I will be presenting at this event: The Story of the Future project invites you to a one-day seminar exploring a universe in which a book is a game without buttons. Presented by the Literature Board of the Australia Council for the Arts, Publishing: The Story of the Future ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop