Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

PopMatters Picks: 50 DVDs Every Film Fan Should Own

"PopMatters has put this question to our vast staff of cultural critics and have come up with a list of 50 DVDs that every motion picture aficionado should have as part of their own aesthetic assemblage. By no means all inclusive, but definitely the result of much handwringing (and film ...

New transmedia explorer: Chris Dahlen

Chris Dahlen, a contributing writer to publications such as Pitchfork Media, Paste Magazine, The Onion AV Club and The Wire N.H., has started a blog. His blog, Save the Robot, discusses among other things 'transmedia'. Chris says that 'Jenkins and others have defined this concept really well' and wonders what ...

Halo ARGs & Parodies

Most of you would be aware that the Halo 3 ARG has begun. It has received quite negative reviews from many gammer-community-ARG-crossovers. It seems that the ARG is breaking design techniques such as: progressive disclosure, choreography of the rollout, audience tiering and player-production facilitation. Conversely, alot of the posts seem ...

The Hole in the Wall: How Humans Connect No Matter What

In 1980, on a November evening in Los Angeles, pedestrians who walked past the glass windows of the Broadway Department Store noticed something strange…they did not see their reflection. There were other people walking by, just not them. They ended up talking with the alien reflections and realized that they ...

Cross-Media Story: Staying Single

For the past few months I've had the pleasure of mentoring a best-selling UK author through the fabulous De Montfort University Online MA in Creative Writing and New Media program (a course I've been a guest lecturer for). Alison Norrington has written many novels that could be described as 'chick-lit' (is it still ...

From Tie-Ins (marketing) to Transmedia (art)

A month or so ago I gave a talk at Sydney University called 'Multi-Platform Art Versus Commodity Intertexts'. The aim of the talk was two-fold: to explore just what has changed in the object (entertainment) from so-called marketing tie-ins of the past and 'transmedia' forms of the present as espoused by ...

If 91 year old Mavis from Mudgee can do it…

My grandmother, who passed away just a couple of months ago, was a late-comer to 'new media'. But at the age of 95 she was teaching computers to the 'oldies' in her village. She used to dazzle us by insisting she had the latest software, reeling off features like a ...

Angela Thomas on Pleasure, Play, Participation and Promise in Virtual Worlds

SL and RL colleague Angela Thomas -- who was on TV with me last year (see the 7.30 Report link in my press page), edits the Slate Night magazine I write for and is at the same university as me! -- was flown to the US recently to deliver a talk ...

Vlogging for Book Publishers

In a previous post I mentioned video trailers being made for books: Harper Collins Trailers and the wonderful Vidlit. Now Simon and Schuster have started doing video podcast (a type of vlogging) on books: BookVideos.tv. BookVideos.tv offers compelling video stories that give readers insights into some of the world’s best authors. The ...

I love it when people shine…

[youtube 1k08yxu57NA]

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop