In the Netherlands, you can now get an Master of Business Administration in Cross Media Experience! From what I can understand of the website, it looks like you learn cross media marketing, strategy, production, creative projects, organisational infrastructure and international cross media business. The people seem like they will be well informed:

• Lemniscaat School of Management
• De Media Academie
• Conclusion 
• Justus Verkerk, FCCE
• Mark Giesbers, TALPA Digital
• Joris van Heukelom, KPN Media & TV
• Max Christern, PCM Uitgevers
• Cilesta van Doorn, Tele2/ Versatel
• Han Gerrits, Hoogleraar nieuwe media VU, Amsterdam New Media Institute
• Joris Tinbergen, Google
• Quintin Schevemels, Telegraaf Media Groep

Wow! Wish I could read the curriculum.

Check it out: www.crossmediamba.nl