Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Sean Cubitt

News from Adrian's blog is that Sean Cubitt has a blog. Now, Sean's writing is not for the faint at heart but for the strong of mind. Eg: The multidimensional mysteries facing the analyst of light in the early 21st century are neither more nor less characteristic of our times than ...

On Two-Faced Blogging

I'd like to just take a moment and share with you what it is like being in industry and academia. This post is actually in response to Monique's comment yesterday: Hi Christy, Ah the terming debate… sigh. Now, what Monique is referring to is my recent rantings about terminology on this blog. I highlight it ...

“Multi-Platform Storytelling” according to Tejpaul Bhatia

Tejpaul Bhatia, the founder of Tej Media Networks & senior manager of international business strategy for ESPN New Media, was recently interviewed on Kevin Roberts site SISOMO about "multi-platform storytelling". Multi-platform story-telling requires story-teller’s to think on multiple levels and in multiple dimensions. The audience is no longer in one place and no ...

Clash of the literacies: Making a “ludocinematic future”

Recently, a top Hollywood special effects company -- Digital Domain -- announced that they will be investing 25 million into making "creating a video game that matches the quality of a feature film". Well, as you can imagine, the gaming community found this claim pretty insulting. Well respected game designer ...

Trent Reznor on Year Zero

An interview with Trent Reznor (the man behind NiN and the ARG Year Zero) reveals that the only way forward for the music industry is for the industry to step aside and let the artists do their thing, and pay them for it: When your US label, Interscope, discovered the web-based alternate reality ...

Go Aussie Entrepeneurs! Top 60 Web 2.0 Companies in Australia

Read Write Web has published an article on the top 60 Web 2.0 companies in Australia: At Future Exploration Network's Web 2.0 in Australia event on June 6, we are including a showcase of the top five examples of Web 2.0 coming out of this glorious country. Identifying who we wanted ...

My Talk on ARGs @ Game_On next week

The Brisband chapter of the IGDA have invited me to give a talk and workshop next week in Queensland: GAME_ON: talk and workshop- tues 5 june, 5-7pm @ KGUV Community Hub, Carraway St, Kelvin Grove 'Alternate Reality Games: Multi-Platform & Multi-World Design' In this talk Christy Dena will provide an overview of the pervasive ...

Some links on Games & Money

Some links about finance and virtual worlds, MMORPGs and the digital games industry in general: simExchange: simExchange is a simulation of the stock market, for the games industry. You predict sales of games. They actually market it is a pedagogical game, in the sense that you learn about the games industry ...

Batman Alternate Reality Game?!

The sequel to Batman Begins, The Dark Knight, will be launched in cinemas on July 18, 2008. Warner Bros are busy with preparing audiences now, however, with an emerging online 'alternate reality' campaign. On May 12, Warner Bros put the official teaser site online [source]. The site has the batman image, ...

ARGFest 2007 videos

ARGFest-o-Con was held during March 2-4  in San Francisco. Videos of the sessions are at youtube, and here.

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop