Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Wow! DIY Cinema, theatre, gaming, mobile, mashups, comics, blog, podcasts…

    Lance Weiler, the director of the film The Last Broadcast (which has been described as the "original Blair Witch Project") released another film last september: Head Trauma. What is interesting about the project is the STACK OF GREAT THINGS HE HAS DONE with the film!! Firstly, he or the film ...

2007 sagasnet projects

The 2007 Developing Interactive Narrative Content Seminar run by sagasnet is currently in play. During this Developing Interactive Narrative Content Seminar pre-selected interactive narrative projects in development (no limitation on media, genre or target audience) will be provided in parallel with high-profile face-to-face consulting sessions (on financing, project management, marketing, story structure, ...

Closure on the web

The notion of closure in interactive narratives has been explored by, among others, hypertext-response theorist Jane Yellowless Douglas. In her paper, “How Do I Stop this Thing?”: Closure and Indeterminacy in Interactive Narratives, Douglas analyses the assumptions we make as readers and how we long for closure, even if the ...

Major Study on Brands in Second Life

I just discovered through Ilya's post a study of the Perception of the Presence of Brands in Second Life by CB News in partnership with Repères Second Life. It is an excellent study because it gives some spot on advice about brands in SL but also because it provides a snapshot of ...

Alternate Reality Game Researcher & Educator Listserv

As many of you would be aware, I wrote the section on ARGs & Academia for the International Game Developers Association Alternate Reality Game SIG Whitepaper. *whew! * I looked around far and wide to find academics and educators who are looking at ARGs and presented what was at the ...

Sweden: First International Conference on Crossmedia Interaction Design – Day 1

    In this second part of my series of posts (part one) about my recent cross-media tour of five countries, I cover my trip to Sweden to deliver a keynote at the First International Conference on Cross Media Interaction Design. Very exciting it was (she says with Yoda grammar). It was held ...

Murderer Revealed to Web Audiences First

As I've mentioned before, Australian company Hoodlum Entertainment, created the online extension to the popular UK soap Emmerdale. A quote from my previous post outlines the format: According to Hoodlum, the Emmerdale Channel is fully integrated with the TV show. At the end of each episode, the show will encourage viewers ...

I’m a Sensor!

A couple of months ago I was called up by researchers from a company called Sense Worldwide...  Sense Worldwide provides contextual research and concept development services to Blue Chip and Fortune 500 clients across many different sectors and categories. Founded in 1999 we were one of the first companies to utilise human ...

Blogging, podcasting, twittering etc as Superhero Power

Recently Christopher Penn (who I've posted about before on this blog) put out a call to action to all of us who have special powers: we have the power to talk to thousands, if not millions, through the Internet: Think of it kind of like this, C.C. If you woke up ...

Branding in Media and Entertainment

Institute for Media and Entertainment and Kellogg School of Management are holding a special event on Branding in Media and Entertainment on April 30 to May 2. They're focusing on ways to utilise different platforms to make sure your brand breaks through the clutter on different platforms. The mandate for powerful media brands and ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop