Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

No one is safe…

No one is safe...from advertising. hehe    

TV of Tomorrow, next month

  Tracey Swedlow, the lady behind the ultra informative [itvt] is holding an industry conference, TV of Tomorrow Show. I have mentioned this before, but thought a reminder post was due since it is being held on March 13-14th in San Francisco, California. The event will include the announcement of the ...

My Talk at De Montfort University

Recently I gave a talk for the Online MA in Creative Writing and New Media at De Montfort University, Leicester. It is "designed for writers interested in experimenting with new formats and exploring the potential of new technologies in their writing" and run by "Professor Sue Thomas, writer and former Artistic Director of ...

Cross-Media: Virtual Worlds and Podcasts > “The Shadow Falls Experience”

    I completely missed this one when it was happening (my defence is that I was travelling at the time), but you really should know about this if you don't already. In July last year an audio drama began, Shadow Falls. It is a scary tale with high production standards, nice careful ...

The Heroes 360 Experience: a case for (more) tiering

    To augment the popular NBC TV series, Heroes, The Heroes 360 Experience was launched on Jan 22 this year. The official press release from NBC says: Beginning on January 22nd, viewers will be invited to experience Heroes in a whole new way. As they investigate on-air clues and learn new truths about the ...

Joost: “world’s first online global tv distribution platform”

I mentioned The Venice Project here early last month, a mysterious online TV platform that is in beta. Well, now they've changed their name and have announced a major partnership with Viacom: Today we're announcing a major partnership with Viacom. Which will bring programming and lots of channels from Viacom's key ...

“Poetics of Mobile Media”

Dean Keep, a Masters student at RMIT University, has started a research blog on "micro-narratives". That term, btw Dean, is not new. ;) I personally like nano-narratives too, for the alliteration and how it makes me smile when I say it. But seriously, the study of micro-narratives, and micro-narratives created for the ...

How about that title?

Because there are so many different terms out there describing the same thing, and many that don't but are employed by others to do so anyway, I decided to bundle the greatest hits together in this one title: cross/trans/multi-platform/media storytelling/entertainment Although they each mean different things to different people, the fact is they ...

TransISTor 2007: cross-media gaming courses

TransISTor is a training initiative organised by CIANT - International Centre for Art and New Technologies in cooperation with FAMU - Film and TV Faculty of the Academy of Performing Arts in Prague supported by the MEDIA Training Programme of the European Union. TransISTor focuses on computer games technologies while opening ...

Massive wiki novel

The wonderful Penguin UK and DeMontfort University have teamed up to create a massive wiki novel project. For the month of Feb (and beyond hopefully), anyone (including spammers you darn...!) can co-write a novel on a wiki. Here is their goal: Can a collective create a believable fictional voice? How does ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop