Comments on: From Disaggregation to Cross-Media Bundling http://www.cross-mediaentertainment.com/2007/01/from-disaggregation-to-cross-media-bundling/ An archive of the first few exciting years exploring this area... Mon, 23 Nov 2009 12:28:57 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: admin http://www.cross-mediaentertainment.com/2007/01/from-disaggregation-to-cross-media-bundling/comment-page-1/#comment-547 admin Thu, 08 Oct 2009 12:27:17 +0000 http://www.cross-mediaentertainment.com/index.php/2007/01/08/from-disaggregation-to-cross-media-bundling/#comment-547 Oh, and here are the follow up posts I did on the topic: http://www.cross-mediaentertainment.com/2007/01/hitwise-on-cross-media-bundling/ http://www.cross-mediaentertainment.com/2007/01/cross-media-bundling-example-1-virtual-and-print-books/ http://www.cross-mediaentertainment.com/2007/10/wow-radiohead-no-really/ :) Oh, and here are the follow up posts I did on the topic:

http://www.cross-mediaentertainment.com/2007/01/hitwise-on-cross-media-bundling/

http://www.cross-mediaentertainment.com/2007/01/cross-media-bundling-example-1-virtual-and-print-books/

http://www.cross-mediaentertainment.com/2007/10/wow-radiohead-no-really/

:)

]]> By: admin http://www.cross-mediaentertainment.com/2007/01/from-disaggregation-to-cross-media-bundling/comment-page-1/#comment-546 admin Thu, 08 Oct 2009 12:13:19 +0000 http://www.cross-mediaentertainment.com/index.php/2007/01/08/from-disaggregation-to-cross-media-bundling/#comment-546 Hey Peter, I don't think you're being cynical, but I do think my point is not clear to you. What I'm talking about is a principle that is driven by audience-demand. How that insight is actioned can vary greatly. You can, for instance, as RadioHead did, offer the entire lot as a single package. They have control (now) over their IP - so no problem. But even services like Amazon are now offering bundling services -- keen to cash in on ebook and print book sales and music etc. Also, at present, people can buy a DVD of a TV show or film, for instance, and also purchase a stream of it online or download (or get it for free legally or illegally). People do get both, or they get either. IF they want both, why not give them the infrastructure do it? This will happen -- there will be services emerge that enable digital and tangible (and even event) bundling to occur. Imagine a service where you can purchase a digital download (or perhaps an extended sample - 20 mins), DVD (when it is released) and cinema ticket? You turn up to the theatre and pick up your DVD at the same time. Guaranteed sale of both. This system can still be controlled according to location, and even staggered (you receive a sample digital download first, you see the movie, and then get the DVD) -- but you've bought them all up-front. That makes sense for the fans and for the sellers. I'm not talking about replacing existing systems. I talking about emerging systems that will compliment (temporarily disrupt) existing ones. Thoughts? Over to you. Hey Peter,

I don’t think you’re being cynical, but I do think my point is not clear to you.

What I’m talking about is a principle that is driven by audience-demand. How that insight is actioned can vary greatly.

You can, for instance, as RadioHead did, offer the entire lot as a single package. They have control (now) over their IP – so no problem. But even services like Amazon are now offering bundling services — keen to cash in on ebook and print book sales and music etc.

Also, at present, people can buy a DVD of a TV show or film, for instance, and also purchase a stream of it online or download (or get it for free legally or illegally). People do get both, or they get either. IF they want both, why not give them the infrastructure do it? This will happen — there will be services emerge that enable digital and tangible (and even event) bundling to occur. Imagine a service where you can purchase a digital download (or perhaps an extended sample – 20 mins), DVD (when it is released) and cinema ticket? You turn up to the theatre and pick up your DVD at the same time. Guaranteed sale of both.

This system can still be controlled according to location, and even staggered (you receive a sample digital download first, you see the movie, and then get the DVD) — but you’ve bought them all up-front. That makes sense for the fans and for the sellers.

I’m not talking about replacing existing systems. I talking about emerging systems that will compliment (temporarily disrupt) existing ones.

Thoughts? Over to you.

]]> By: Peter Giles http://www.cross-mediaentertainment.com/2007/01/from-disaggregation-to-cross-media-bundling/comment-page-1/#comment-545 Peter Giles Thu, 08 Oct 2009 11:59:58 +0000 http://www.cross-mediaentertainment.com/index.php/2007/01/08/from-disaggregation-to-cross-media-bundling/#comment-545 Maybe I'm being cynical but the main problem with this is that publishers won't make as much money. The Hollywood 'window release' model is basically that you sell the same bit of content over and over again. Maybe this system has reached its use by date but still seems to be raking it in. Do you think people would be prepared to pay more for a multi platform licence? Maybe I’m being cynical but the main problem with this is that publishers won’t make as much money. The Hollywood ‘window release’ model is basically that you sell the same bit of content over and over again. Maybe this system has reached its use by date but still seems to be raking it in. Do you think people would be prepared to pay more for a multi platform licence?

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