Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Online chat with Jeremy Hight

_Leonardo Electronic Almanac Discussion (LEAD): Vol 14 No 8_ Wild Nature and the Digital Life Special Issue, guest edited by Dene Grigar and Sue Thomas :: Live chat with artist/writer Jeremy Hight and architect/theorist Peter Hasdell :: Chat date: Thursday, February 1. :: 2 pm West Coast US / 5 pm East Coast ...

Book Writing and Marketing 01

Joseph Jaffe, a new marketing evangelist that I've referred to a few times on this blog is in the process of writing his second book. His first, Life After the 30-Second Spot is about the shift from marketers being able to reach massive consumers through the television, indeed, the 30sec ...

Get a First Life

Thanks to this post from Burcu I found out about this fun spoof of the Second Life website: Get a First Life, by Darren Barefoot. Very funny.

TV Courting Fans

Thanks Angus for the heads up on this nice example of producer's courting the fans. On a recent episode of My Name is Earl, a character who is a forum members of Television Without Pity refers to their posts in the real life forum. Posts which have actually been posted. The character ...

Korean Film ARG

In Feb a new feature film called The Host will be released. It is a scary monster film that has already won numerous Korean Film awards, including Best Film and Best Director. I just checked out the trailer and at the end was some information that if you follow up on...you'll ...

‘Stranger Adventures’ interview with the writers

Stranger Adventures, an interactive net drama, has been running for a couple of years. It has been nominated for an Emmy twice. There is an interview with the writers by Christie Taylor at the Writers University. Here is an excerpt: How does writing for "Stranger Adventures" differ from screenwriting? This is just like ...

Conference on Marketing in Virtual Worlds

This will be an interesting conference. I'm interested not just in the marketing of products, but of the transmedia expansions of entertainment properties (as I've discussed here). Virtual Worlds Conference 2007 is the leading event for Fortune 500 businesses seeking to understand and maximize marketing and business strategies within virtual worlds.  Leading ...

Ludology, Wark, Books and Halo

Ah, nice mix. April last year I blogged, at WRT, about a book that had an unusual online life. The 'book' is in a card-file type format with cool bright colours and rounded corners. It is a networked book, created by the Future of the Book. The idea is that the ...

Penguin UK are on the ball

I've been checking out the new media initiatives that Penguin UK are running and I must say I am quite impressed. They've been providing audio books for a long time, and ebooks too, but they also have a blog, podcast, have a fun MyPenguin program, are now in Second Life ...

Hyperrhiz Journal is launched

A new peer-reviewed journal of new media art has just been launched: Hyperrhiz: New Media Cultures provides a forum for experimental new media projects (both critical and creative) located outside or across current disciplinary boundaries. New thinking need not follow established patterns. We at Hyperrhiz oppose the idea that knowledge must grow in ...

Death of a Blog, Birth of a Podcast

** SHORT VERSION: I'M NOW BLOGGING AT WWW.CHRISTYDENA.COM ** Well, not quite 'death' but an indefinite hiatus. I'm powering down this blog for a few reasons, one of which is my desire to finish my PhD. I've tried for the last year and a half to do PhD writing and work ...
October 17th 2007
Tags: Advertising, Internet, Marketing, Print, TV No Comments

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing ...
October 16th 2007
Tags: ARG, Writing No Comments

David Varela on Writing for ARGs

David Varela, one of the writers who worked on Mind Candy's alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/

Primer for the CSI:NY & Second Life Crossover is Online

As I've mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
October 16th 2007
Tags: Film, Writing No Comments

Script Cops! If only there were real…

I found these on John August's blog. Priceless. From Crackle: Script Cops, Ep 1: Domestic Disturbance From Crackle: Script Cops, Ep 2: McKee Sting From Crackle: Script Cops, Ep 3: Traffic Stop