Cross-Media + Transmedia Entertainment

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An archive of the first few exciting years exploring this area…

The Pros and Cons of Licensing

Interesting article by Scott Nixon on ‘The Pros and Cons of Licensing’ digital games, available at Gamasutra.

Check out: www.gamasutra.com/features/20061205/nixon_01.shtml

Category: Creative, Digital Games, Industry, Marketing

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