Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Attracting Audiences & Digital Storytelling

For those in Melbourne, Australia, next week, I’ll be co-presenting at the Australian Film, Television and Radio School seminar: The Business of Digital Distribution. I’ll be drawing the relationship between distribution and attracting audiences. The objectives of the event are:

  • analyse the benefits of new digital distribution models
  • develop strategies for incorporating digital distribution into their development and production models
  • determine the major trends happening in the digital distribution area
  • explore the possibilities for becoming more independent from expensive intermediaries in the traditional distribution chain

For those anywhere in the globe, here is my latest journalist publication: Your Story: Your Medium, published by RealTime. It is my coverage of the International Digital Storytelling Conference held at ACMI this year, and is available online and in print. The beginning of the article is not how I intended it… ;)