Cross-Media + Transmedia Entertainment

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life’s realities.” - Dr. Seuss

Just clink

On the subject of linking (see previous post) I’ve been reading an article, You’ve Got Hypertext by m.c. schraefel, et al. The authors cannily coin the term ‘clinks’ to merge the words ‘clicks-on-links’. I rather like this because I’m sick of typing out ‘I clicked on the link’ for user testing reports.